About Gold Dust Training
Buyer-friendly sales training for teams who want more sales without the pushy stuff. Led by Martyn Sloman, The Non-Pushy Sales Trainer.
From zero sales training to The Non-Pushy Sales Trainer
Like lots of salespeople, Martyn fell into sales, and like most, he started with no sales training at all. In 1991, aged 21, he became a commission-only financial consultant. After a morning of cold calling in vain, he found a copy of Richard Denny’s Selling To Win! in the library at lunchtime. One appointment that afternoon, two the next day, four by day three, and colleagues starting to listen in.
The lesson stuck: sales is like cooking your favourite dish. Follow the recipe, add the right ingredients at the right time, and don’t rush the process. Short cuts rarely work!
In retail banking he went on to finish in the top 3, and often number 1, each quarter out of a network of over 400 salespeople, before moving into branch management, running bigger and bigger sales teams with hefty targets. Great regional managers taught him that encouragement, coaching and honest, consistent feedback are the key to getting the best from people.
After writing and delivering training for several consultancies (telesales, field sales, team leadership, sales management, presentation skills, coaching and feedback) he set up Gold Dust Training 12 years ago to focus on the sales niche he loves. He even travelled to New York for a 3-day Train the Trainer Bootcamp with The Bob Pike Group, to keep his saw sharp.
What that means for your team
The aim is simple: remove the uncertainty from your sales conversations, so your team stops leaving meetings saying “I think that went well…” and starts saying “I know that went well because…”, or “this one is qualified out.”
Struggling salespeople come back from the brink, mid-tier performers move up to top tier, and even the very best pick up a couple of nuggets that boost their performance. And you won’t find any pushy, manipulative or coercive techniques here. That’s why he’s called The Non-Pushy Sales Trainer!
Testimonials
2 years on we are still using the lead & enquiry management and follow up techniques that Martyn helped us with, which is a key foundation to our sales team and customer services…
We have seen our average weekly sales improve by 15%. Martyn has given all of us the confidence to get on the telephone and talk to prospects and existing customers about what we do and how we can deliver more value, as well as securing more deals.
I believe it is the first time I rated a course with all full points. It is definitively very well deserved, as I felt I could speak freely with no judgment, I receive a great amount of help and advice and this course left me with a motivated and positive mood/spirit.
Martyn is excellent at facilitating these courses. His passion and honesty and skills in sales are top drawer.
Martyn impressed me with his skill to simplify situations and turn negative situations into positive ones.
I felt that the session was very well adapted for zoom and everyone was engaged.
Martyn is enthusiastic and knowledgeable. He certainly gives new meaning to “Non Pushy”. The workshop format worked very well. Other methods lose the attendees attention, but the pace, interaction and content of this course was just right.
Very dynamic and engaging teacher with a lot of experience.
Interaction with all participants.
Appreciated Martyn’s calm way of training.
Ready to fix it?
Tell Martyn what is getting in the way of your sales or your team. The first conversation is simply about understanding your challenge. No pressure (of course!).