Non-pushy sales training

Sales Training

Positive, sometimes bold, yet buyer-friendly techniques your team will feel confident and comfortable using. Because today’s buyers are sick of feeling sold to, and the days of manipulative, leading-question selling are for the sales dinosaurs!

Training topics

Fix the problem, not just the symptom

Every programme is tailored to your team, your market and your sales process, and delivered UK-wide in person or online. Pick a topic, or combine several.

Sales training

Telesales

Calls that sound scripted, rushed or apologetic?

Your team learns to open calls confidently, ask better questions and turn conversations into orders, without sounding like every other sales call your customers dread.

  • Confident, natural call openers (no “just a quick call”!)
  • Questioning to uncover real needs
  • Handling concerns with ARIA
  • Closing with a clear next action
Enquire about Telesales
Sales training

Tele-Appointing

Diaries empty and nobody wants to pick up the phone?

Practical, non-pushy techniques for booking quality appointments with the right decision makers, and getting past the gatekeeper with their support rather than against it.

  • Creating a compelling reason to call
  • Working with gatekeepers, not around them
  • Booking appointments that actually happen
  • Building calling confidence and consistency
Enquire about Tele-Appointing
Sales training

Tele-marketing

Outbound campaigns that generate calls but not interest?

Turn outbound calling into genuine conversations that raise awareness, qualify interest and feed your pipeline with real opportunities.

  • Relevant, credible, valuable conversation openers
  • Qualifying interest quickly
  • Phrases that build (and lose) credibility
  • Follow-up that converts
Enquire about Tele-marketing
Sales training

Field Sales

Salespeople winging meetings and coming back with “I think that went well”?

Structured, buyer-friendly meetings with clear objectives, key questions and actions agreed by both sides, so your team knows where every opportunity really stands.

  • Meeting preparation and clear objectives
  • Building rapport and trust quickly
  • Discovery questions that avoid assumptions
  • Agreeing actions for both parties
Enquire about Field Sales
Sales training

Sales Team Leadership

A sales team with no shared vision and inconsistent actions?

Help your sales leaders create a culture of support, where the activities that lead to new business are seen as opportunity rather than something to be feared.

  • Setting a shared vision for the team
  • Coaching and honest, consistent feedback
  • Motivating salespeople through ups and downs
  • Building confidence to sell through value
Enquire about Sales Team Leadership
Sales training

Sales Management

A pipeline full of false hope?

Up to 60% of pipeline opportunities aren’t accurately managed. Give your sales managers the tools to qualify properly, forecast accurately and coach their team to better results.

  • Pipeline management and qualification
  • Accurate forecasting
  • Lead and enquiry management
  • Coaching individuals from struggling to top tier
Enquire about Sales Management
Sales training

Sales for Non-Sales People

Customer-facing staff who avoid anything that feels like “selling”?

For engineers, account handlers, customer service and anyone who talks to customers: simple, comfortable ways to spot opportunities and help customers buy, without anyone feeling pushy.

  • What selling really is (and isn’t)
  • Spotting opportunities in everyday conversations
  • Asking helpful questions
  • Passing on and following up leads
Enquire about Sales for Non-Sales People
Sales training

Negotiation Skills

Every deal ending in a discount?

Protect your margins. Learn to hold your price with confidence, understand what the buyer really values and trade rather than give things away.

  • Why knee-jerk discounts destroy confidence
  • The power of three for price objections
  • Understanding what the buyer values
  • Trading concessions, not giving them away
Enquire about Negotiation Skills
Sales training

Effective Sales Presentations

Presentations that list features while the buyer switches off?

Build and deliver sales presentations that link your recommendations directly to what the buyer told you, and end with a compelling call to action.

  • Structuring a persuasive presentation
  • Linking recommendations to buyer motives
  • Confident delivery, in person and online
  • Closing with a positive statement and action
Enquire about Effective Sales Presentations

2 years on we are still using the lead & enquiry management and follow up techniques that Martyn helped us with, which is a key foundation to our sales team and customer services…

Ryan BallMD, South West Upholstery

We have seen our average weekly sales improve by 15%. Martyn has given all of us the confidence to get on the telephone and talk to prospects and existing customers about what we do and how we can deliver more value, as well as securing more deals.

Joe PUK Sales Manager

Ready to fix it?

Tell Martyn what is getting in the way of your sales or your team. The first conversation is simply about understanding your challenge. No pressure (of course!).